To strengthen their online presence, I redesigned their outdated brochure, launched a monthly newsletter highlighting current and upcoming events, and introduced paid ad campaigns tailored to specific demographics. These efforts not only modernized their brand but also streamlined their outreach, helping them attract new clients and retain existing ones. Finally I helped design a modern, service-focused website that clearly communicated their extensive offerings, while implementing strategic SEO to improve visibility.
Their website had an outdated design and accessibility issues were hindering their ability to reach both those in need and potential donors. My redesign focused on creating an intuitive, accessible platform that would serve both their vulnerable target population, volunteers, staff and their donor community.
Responsiveness
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Custom graphics that authentically represent their mission
Cohesive branding for people to remember