To strengthen their online presence, I redesigned their outdated brochure, launched a monthly newsletter highlighting current and upcoming events, and introduced paid ad campaigns tailored to specific demographics. These efforts not only modernized their brand but also streamlined their outreach, helping them attract new clients and retain existing ones. Finally I helped design a modern, service-focused website that clearly communicated their extensive offerings, while implementing strategic SEO to improve visibility.
I stepped in to create a cohesive marketing strategy that addressed these challenges head-on. Starting with a brand photoshoot, I captured fresh visuals to not only replace outdated images across their digital platforms, but help me implement cohesive branding. From there, I developed a targeted social media strategy to appeal to both younger audiences and their older counterparts, leveraging relatable content like Instagram Reels with specific team members to drive engagement.
This integrated approach resulted in expanded reach across age groups, improved customer retention through consistent engagement, and enhanced brand positioning in the competitive medical spa market.
SOCIAL media
visual feed
Social media content strategy with targeted paid campaigns.
Comprehensive digital marketing strategy targeting multiple age demographics.